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Posted by sby on March 06, 2018
Business Products & Services

How to Choose Call Tracking Software for Your Business

So many factors must be considered when assessing call tracking software. It’s easy to pick a low-cost slick-looking solution while overlooking the unseen vital details.

Below are most important factors to look into before choosing call tracking software for your business:

Required Phone Number Coverage

The idea behind call tracking is publishing unique numbers on all of your campaigns. If you market internationally, make sure you can choose phone numbers, both local and toll free, in the specific country or countries you advertise in.

Dynamic Phone Number Generation

With a good call tracker, you can generate numbers dynamically for your ad campaigns. As you can picture out, doing this manually is inefficient and highly prone to errors in analytics.

Third-party Intergration

If you can integrate your call tracker with all of your existing tools, you will be able to derive more useful insights from phone leads. For example, gleaning glean insights from the browsing history of a website user is possible, if your call tracker is integrated with a web analytics tool.

High-level Customization

How you intend to use your call tracker may be different from how other businesses do. For instance, if you want a special real-time action triggered as a call comes in, such as a screen pop up, you should be able to build that feature over your service provider’s API.


As soon as you have installed a call tracker, all your customer calls will be coming in through your service provider’s infrastructure. Therefore, you should choose a solution that promises high uptime and reliability. Otherwise, you will not only lose your leads but also your credibility among potential customers.

Recordings and Transcriptions

Call recordings and transcriptions offer helpful information about your prospective customers and their needs, and this helps you improve your products and/or services in a more useful way. Call recordings also let you in on your sales representatives’ manner of handling calls, and you will be able to provide feedback as needed.

High-detail Analytics

Your call tracking solution should cover you on all important analytics like caller location, call duration, call source, and so on – all in real time. In addition, you should be able to get insights from historical data, such as call volume patterns, repeat callers, etc. to help you improve your marketing strategy.

Cost Effectiveness

Because all of your incoming sales will be going through the call tracking software, get a solution that offers reasonable call minute and phone number rates. This could be crucial, considering you will have to pay for a lot of phone numbers as your campaigns scale up.

There are many call tracking solutions available today, so don’t think that you can only consider one prospect at a time. In fact, consider two or three and compare them so you can choose the best.

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